Tag Archives: mesa
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
Branding-Is It What It Used To Be?
A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is the head of the marketing … Continue reading
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk about. At my Mesa Alphagraphics center, … Continue reading
Think Before You DON’T Print
The importance of print in helping to save our forests. Alphagraphics is FSC certified. Continue reading
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited … Continue reading
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing this since I started this … Continue reading
QR Codes
This last Friday, the Mesa Chamber of Commerce put on their own version of the Amazing Race. They called it “The Amazin Race. There were about 15 businesses that hosted a location and there were about 50 participants in teams … Continue reading
10 Ways We Are Messing Up Our Social Media Efforts (Part 2)
Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted to this book because I … Continue reading
We’re Killing Trees….But Not the Forest
I would like to say that the title is true. At least I thought it was true when I started researching this article. Did you know that between the years 2000 to 2005, the U.S. lost a bigger percentage of … Continue reading
