Category Archives: SEM
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At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in Tucson, Arizona, Cary interviewed our … Continue reading
10 Ways We Are Messing Up Our Social Media Efforts (Part 2)
Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted to this book because I … Continue reading
Who is the Real AlphaGraphics Millennial Customer?
I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is … Continue reading
Hey AlphaGraphics, Put Your Money Where Your Mouth Is
So now that I have published the Top 10 Ways to Market Your Business in 2010, the question being asked is, “Steve, how are your going to market your three businesses in 2010?” Well, after much thought and discussion, here … Continue reading
Top 10 Ways to Market Your Business in 2010
As we go into 2010, full of promise and change from 2009, it is time to think about economical ways to market your business in the coming year. In this internet, social media age, the old marketing plans can no … Continue reading
