Category Archives: search engine optimization
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At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited … Continue reading
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing this since I started this … Continue reading
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in Tucson, Arizona, Cary interviewed our … Continue reading
We Lost…But Really We Won
At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a little angry for a little … Continue reading
Who is the Real AlphaGraphics Millennial Customer?
I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is … Continue reading
How We Use Twitter in Our Printing Business
In conversations that I have with business associates and my fellow AlphaGraphics owners, we frequently start discussing what each of us is doing in the Social Media area. As most of my followers know, I am very active with postings … Continue reading
The New AlphaGraphics Customer
As I mentioned in my last post, I just got back from the Alphagraphics Gold Circle meeting in Naples, Florida. One of our speakers was Liz Brohan of Colman Brohan Davis a company specializing in brand strategy and creative marketing. … Continue reading
New Rules…
In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics business are David Meerman Scott’s … Continue reading
Is Direct Mail Dead?
We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back … Continue reading
