Category Archives: email newsletters
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited … Continue reading
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in Tucson, Arizona, Cary interviewed our … Continue reading
We Lost…But Really We Won
At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a little angry for a little … Continue reading
Who is the Real AlphaGraphics Millennial Customer?
I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is … Continue reading
New Rules…
In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics business are David Meerman Scott’s … Continue reading
The Do’s and Don’ts of Email Marketing
I spent part of this last weekend between watching football games reading a new book entitled “The Constant Contact Guide to Email Marketing” by Eric Groves. Eric is the Senior Vice President of Global Market Development at Constant Contact. Constant … Continue reading
Is Direct Mail Dead?
We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back … Continue reading
Hey AlphaGraphics, Put Your Money Where Your Mouth Is
So now that I have published the Top 10 Ways to Market Your Business in 2010, the question being asked is, “Steve, how are your going to market your three businesses in 2010?” Well, after much thought and discussion, here … Continue reading
Top 10 Ways to Market Your Business in 2010
As we go into 2010, full of promise and change from 2009, it is time to think about economical ways to market your business in the coming year. In this internet, social media age, the old marketing plans can no … Continue reading
