Category Archives: direct mail
Is Direct Mail Dead?
We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back … Continue reading
Hey AlphaGraphics, Put Your Money Where Your Mouth Is
So now that I have published the Top 10 Ways to Market Your Business in 2010, the question being asked is, “Steve, how are your going to market your three businesses in 2010?” Well, after much thought and discussion, here … Continue reading
Top 10 Ways to Market Your Business in 2010
As we go into 2010, full of promise and change from 2009, it is time to think about economical ways to market your business in the coming year. In this internet, social media age, the old marketing plans can no … Continue reading
Marketing Return on Investment (ROI)
Pepsi just sent out a shot across the bow. It announced that they will not be advertising the Pepsi or Gatorade brands during the 2010 Super Bowl. Last year, Pepsi spent $33 million advertising their Pepsi, Gatorade and Frito-Lay brands … Continue reading
Just the Beginning
Well I’ve heard so much about Blogging that I decided that I just had to give it try. I am the owner of three AlphaGraphics Digital and Print Centers in the Phoenix metropolitan area including Mesa (1990), Tempe (1997) and … Continue reading