Category Archives: direct mail
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At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk about. At my Mesa Alphagraphics center, … Continue reading
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing this since I started this … Continue reading
10 Ways I Am Messing Up My Social Media Efforts (Part I)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound … Continue reading
We Lost…But Really We Won
At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a little angry for a little … Continue reading
Who is the Real AlphaGraphics Millennial Customer?
I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is … Continue reading
What I Learned at the AlphaGraphics Gold Circle Meeting
Last week was our annual Gold Circle meeting of the top revenue owners in the AlphaGraphics system. We held the meeting in Naples, Florida. There were 31 owner groups represented. Contrary to what a lot of businesses are doing in … Continue reading
New Rules…
In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics business are David Meerman Scott’s … Continue reading
The Future of Your Neighborhood Print Shop
As you can imagine, revenues are down and continue to decline in the quick print environment. This decline started in 2008 and continued through 2009. Everyone is hopeful that 2010 will be a growth year, but hardly anyone expects revenues … Continue reading
The Do’s and Don’ts of Email Marketing
I spent part of this last weekend between watching football games reading a new book entitled “The Constant Contact Guide to Email Marketing” by Eric Groves. Eric is the Senior Vice President of Global Market Development at Constant Contact. Constant … Continue reading
