Category Archives: mesa
10 Ways We Are Messing Up Our Social Media Efforts (Part 2)
Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted to this book because I … Continue reading
10 Ways I Am Messing Up My Social Media Efforts (Part I)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound … Continue reading
We’re Killing Trees….But Not the Forest
I would like to say that the title is true. At least I thought it was true when I started researching this article. Did you know that between the years 2000 to 2005, the U.S. lost a bigger percentage of … Continue reading
We Lost…But Really We Won
At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a little angry for a little … Continue reading
Who is the Real AlphaGraphics Millennial Customer?
I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is … Continue reading
The Benefits of Social Media
I ran across this new video on how certain businesses can identify how they have benefited from being active in the Social Media arena. You can see how the numbers can be mind numbing. Social Media Video: Wondering how Social … Continue reading
How We Use Twitter in Our Printing Business
In conversations that I have with business associates and my fellow AlphaGraphics owners, we frequently start discussing what each of us is doing in the Social Media area. As most of my followers know, I am very active with postings … Continue reading
What’s Up With The Economy?
Last week I attended a seminar put on by Lee McPheters with the W.P. Carey School of Business at Arizona State. I took this seminar as part of my continuing education to maintain my C.P.A certification. Although he started the … Continue reading
The New AlphaGraphics Customer
As I mentioned in my last post, I just got back from the Alphagraphics Gold Circle meeting in Naples, Florida. One of our speakers was Liz Brohan of Colman Brohan Davis a company specializing in brand strategy and creative marketing. … Continue reading
What I Learned at the AlphaGraphics Gold Circle Meeting
Last week was our annual Gold Circle meeting of the top revenue owners in the AlphaGraphics system. We held the meeting in Naples, Florida. There were 31 owner groups represented. Contrary to what a lot of businesses are doing in … Continue reading
