Category Archives: alphagraphics
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At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about whether your business is still … Continue reading
Branding-Is It What It Used To Be?
A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is the head of the marketing … Continue reading
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk about. At my Mesa Alphagraphics center, … Continue reading
Survey Says!
A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how well we are doing. I … Continue reading
Think Before You DON’T Print
The importance of print in helping to save our forests. Alphagraphics is FSC certified. Continue reading
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. In that post I cited … Continue reading
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing this since I started this … Continue reading
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in Tucson, Arizona, Cary interviewed our … Continue reading
Purls and Gurls
Several years ago, a company by the name of MindFire came onto the scene. During one of their first years they came to the AlphaGraphics conference as a vendor. They were selling the ability to do personalized url’s to attract … Continue reading
QR Codes
This last Friday, the Mesa Chamber of Commerce put on their own version of the Amazing Race. They called it “The Amazin Race. There were about 15 businesses that hosted a location and there were about 50 participants in teams … Continue reading
