Our 12 Month Marketing Themes

At our last sales meeting, we focused on the next 12 months marketing themes. We had a presentation from Dallin Harris with Skyhook Internet Marketing so that we can understand the world of website development and marketing. We are looking to partner with someone like Dallin so that when we talk to our customers about website design and SEO, we have a great support system to add to our expertise.

Here are the 12 monthly themes:

June                                 Large Format, Signs, Banners
July                                  Direct Mail, Mailing Services and EDDM
August                             Web Design and SEO
September                      Labels and Packaging
October                           Promotional Items
November                       Four Color Printing
December                        Email Marketing
January                           Mobile Marketing/SMS
February                         Graphic Design
March                              Kitting and Fulfillment
April                                 Marketing Plans
May                                  Manuals and Binders

Here are the activities we will perform for each month for each theme:

1.  In the previous month, we will have extensive training on each item for our salespeople and staff. This will include visits to specific vendors and presentations by knowledgeable staff.

2.  We will plan a discussion with each of our main customers on the subject and do a survey on how this theme effects their business and how we can help.

3.  We will send out a direct mail piece (yes, we do believe in direct mail) on this theme to all of our customers and active prospects.

4.  We will send out an email blast to our customers and prospects promoting this theme item.

5.  In the previous month, we will “beef up” our websites to add content relating to those themes.

6.  I will add blog postings to each of my center websites discussing this theme and linking back to the materials on the website.

That’s the long and short of it as it pertains to our monthly themes. If you would like to comment on our selection, please feel welcome to add your input below.

As always, if you have any printing or marketing needs, please contact us with the information below.

AlphaGraphics Mesa Printing and Marketing          FaceBook Fan Page

AlphaGraphics Tempe Printing and Marketing       FaceBook Fan Page

AlphaGraphics Phoenix Printing and Marketing     FaceBook Fan Page

Twitter: @steveadams291

LinkedIn: stepheneugeneadams

 

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About Stephen Eugene Adams

Owner of 3 Alphagraphics franchises in the Phoenix metropolitan area. Locations are in Mesa, Tempe and Northwest Phoenix.
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  • Jason Gilbert

    I enjoyed reading about your plans for the coming months. I found you through Twitter but did not reading anything regarding a social strategy. I am guessing it just got overlooked in this post?

  • http://us106.alphagraphics.com/ Stephen Eugene Adams

    Jason, My first reaction was that social media is just a normal part of what we do. After reflecting a little more, I can see where we can enhance our social media messages each month to show what we have done for our customers in the past. Thanks for the input.